Personalized B2B marketing is now a core growth lever, with 89% of leaders calling it critical and consistent revenue uplifts of 10–15% when executed well. Expectations are rising across buying committees, with B2B decision‑makers increasingly demanding tailored experiences at every stage.segment+2
Demand and ROI
Executives see personalization as essential to near‑term success, signaling a move from pilots to scaled programs linked to pipeline and revenue metrics. McKinsey reports typical revenue gains of 10–15%, with higher upside in mature programs and data‑rich sectors.mckinsey+1
AI’s role
B2B teams lean on AI for scale, using it most for promotional content (63%) and analytics/measurement (59%), while expanding into segmentation and event optimization. Industry trackers also show broadening AI use across content operations and workflows as teams formalize governance and measurement.on24+1
ABM backbone
Personalization concentrates where value aggregates through account‑based marketing, a market projected to grow from about $1.41B in 2024 to $3.81B by 2030 at a 17.9% CAGR, led by North America. Growth reflects AI‑enhanced insights, intent data, and multichannel orchestration to align buying‑committee journeys across email, ads, web, events, and direct mail.grandviewresearch
Privacy and data
Google scrapped plans to fully remove third‑party cookies from Chrome, shifting toward user choice while continuing Privacy Sandbox investments, which reduces near‑term disruption but keeps consent‑centric targeting in focus. Industry coverage confirms the move away from hard deprecation timelines, reinforcing first‑party data, consent, and privacy‑safe measurement as durable foundations.reuters+1
What leaders do now
Unify customer data for real‑time activation across journeys, pairing AI with outcome‑based measurement in B2B buying motions.business.adobe
Scale content, segmentation, and analytics with AI while instituting QA and governance to manage risk and drift as adoption widens.contentmarketinginstitute+1
Double‑down on ABM to personalize by role and intent signals, coordinating channels around account needs and stage progression.grandviewresearch
Channel impacts
Personalized emails deliver substantial performance uplifts, including 29% higher opens and 41% higher click‑through rates versus non‑personalized messages. B2B brands that personalize web experiences report notable gains, including average sales increases around 19% when tailoring by segment and behavior.instapage
12‑month outlook
Expect normalization of AI‑assisted personalization in content and measurement, deeper ABM orchestration, and continued emphasis on transparent consent and first‑party data quality despite Chrome’s shift to user choice. Teams with strong data foundations, AI enablement, and disciplined ABM are positioned to capture the durable 10–15% revenue lift at scale.mckinsey+3
29 Must-Know B2B Marketing Statistics for 2025
https://www.hubspot.com/marketing-statistics
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing
https://instapage.com/blog/personalization-statistics/
https://www.studioid.com/springboard/trends/2025-b2b-marketing-trend-check-whats-in-whats-out/
https://www.bol-agency.com/blog/3-reasons-why-b2b-personalization-essential-2025
https://coalitiontechnologies.com/blog/must-know-b2b-marketing-statistics-for-2025
https://seoprofy.com/blog/b2b-marketing-statistics/
https://www.emarketer.com/content/4-stats-every-b2b-marketer-should-know-about-brand-marketing-2025
https://segment.com/state-of-personalization-report/
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
https://www.contentful.com/resources/the-state-of-b2b-personalization-2024-forrester-reprint/
The State of AI in B2B Marketing
https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research
https://www.grandviewresearch.com/industry-analysis/account-based-marketing-market-report
https://www.reuters.com/technology/google-scraps-plan-remove-cookies-chrome-2024-07-22/
Google ends its third-party cookies deprecation plans for Chrome
https://business.adobe.com/resources/reports/b2b-marketing-digital-trends.html